Porscia Yeganeh at Vancouver Fashion week 2010 open Gala Photo By KMG
By Helena Kaufman The Afro News Vancouver
Spring’s arrival usually awakens a desire for fresh fashion to express our renewed energy. For Porscia Yeganeh it’s the time when her much anticipated show of styles, separates and suggestions for practical elegance is unveiled. Her signature style is captured in her label’s motto, Inspiration for Simple Beauty. The beauty of her gifts includes the inspiration Porscia herself exudes in the pursuit of her art.
Porscia’s participation in the annual Vancouver Fashion Week is how the young Iranian-Canadian designer came to prominence. Her loyalty to VFW’s support and the reputation it helped her build has her returning yearly since 2002 with a new collection. This is where she began to appear on Top 10 lists of new and innovative fashion designers to watch.
Each success is Porscia’s personal interpretation of style and creative expression, but she also serves as an inspiration to others interested in sharing their own visions. To new Canadian immigrants, to youth and to forward looking talents waiting in the wings to express themselves and to succeed, she is a shining local example. Her passion shows one path that can be taken towards success and contribution to society.
Porscia had already stepped onto the runway. A request to model for a friend in a fashion show near Whistler led to other opportunities. Soon after she appeared after models had strutted her own creations on the runway at VFW.
Her designs have graced actors on the red carpet at the Toronto Film Festival and models at the Miss Universe pageants in 2007 and ’08 for whom she sponsored wardrobes. In 2003, she made the leap to launch Porscia Fashion Inc. She chose the name both for herself and her distinctive designer apparel brand. Her vision includes well constructed, simple clothing with fine details. This year, the collection again showed minimal accessories, fine fabrics and neutral colour choices with little interference from patterns to fully flatter a woman’s silhouette, while hiding any flaws.
From doll clothes designer at age 6 using pillow cases to creator of chic yet conservative silhouettes to flatter contemporary women, Porscia has come a long way. What’s ahead for the young designer?
Porscia plans to produce high quality, upscale women’s apparel first. The future may include men’s and children’s clothing as well as accessories and shoes. For Porscia the 8-10 year cycle of brand building typical to the fashion industry has started in Italy. A foothold in fashion conscious and trend setting Europe, would then lead to a proper launch next in New York, Los Angeles and of course, Canada.
For more information on this forward looking Canadian fashion designer visit: www.porscia.com
